About Us

We’re a small-batch boutique golf brand born from the Golf Sidekick community, creating thoughtfully made gear. Everything we make reflects how the game should feel, not how it’s staged for photos.

Where “Waddaplaya” Comes From
The name Waddaplaya was a spontaneous outburst that caught fire, on the Golf Sidekick channel, where Matt, Didi, and friends would shout out “Waddaplaya!” during a round; celebrating good shots, bad shots, and the shots we all agree not to talk about.

What started as a fun shout became a symbol of how we think golf should feel worldwide (not just in the Tropics): fun, ego-free, and always encouraging.

Everything we make starts with that energy until it's perfect. When you bring Waddaplaya gear to the course, you bring that energy with you, no matter how the scorecard turns out.

What Is the Way of the Playa?
The Way of the Playa is a simple philosophy for playing golf. Do what you can with what you got, until you get more.

We use the philosophy to make golf easy, stress-free, in control and ego-free.
It's about enjoying the round as it unfolds, even when one bad shot turns into two… and then knowing how to turn it around.

Waddaplaya gear fits into the Way of the Playa like a glove. We value effort over perfection, indifference over anger, and letting joy and excitement steamroll over the turds.

When you play this way, golf becomes a problem solving equation so that mistakes excite you to find. better solution

How Waddaplaya Is Built & What Makes Our Gear Different
Every product starts with real rounds - hundreds of them.

Matt from Golf Sidekick gets involved in every step of product development. He designs each item, tests materials, tweaks designs, works through prototypes, and won’t green-light anything unless it earns a spot in his own bag or wardrobe.

If it’s not good enough for Matty Boom Boom, it’s not going in the store. We have a storage room full of abandoned creations!

For our putters specifically, that means hundreds of test putts across different greens and conditions: low ones, bumpy ones, and the super fast ones that make your bum hole twitch.

For apparel, that means real rounds in real heat, wind, humidity, and everything the course can throw at you. Each fabric and design is tested until perfect. An example of this is that Matt hates labels and stitching scratching him so we sourced only the finest seamstresses to ensure a soft feel everywhere.

Labels? We completely removed them in the neck area so it's super stress-free when you're standing over a 5 footer to halve your $5 Nassau (with $2 in your pocket)

We make our gear in small batches to keep quality tight and creativity sharp. We like to stay nimble and agile, able to keep the Playas happy with their purchase experience. That lets us stay hands-on, refine every detail, and improve with each run.

Who We Build This For

We build Waddaplaya for golfers who love the game but could do without the pressure, the post-shot sulking, and the imaginary Tour card. We make this good shit for the Playas.

For playas who have a hidden alter-ego who wants to express himself. Playas who don't want to wear a plain polo. Playas who love to get a reaction from a conversation piece. And for the irreverent, mischievous, IDGAF Playas. The Playas who keep their true selves chained to the desk all day and want to leave that mother lover behind. Suit up and hit the links boyfriends.

We’re also here because of the golfers who support independent creators, share our rounds, and live out the the Golf Sidekick way of playing the game: Keeping golf fun. Less ego, More joy.

You don’t need to know Golf Sidekick to belong. If you want golf to feel lighter, and a little more like yourself, you’re already one of us.

Your support keeps this little bird flock moving forward.
Together, we’re planting feathers, growing birdies.

And birds of a feather, freak together as they say in the classics.